互联居-广告技术资料下载

互联居的广告技术资源:

2016.5. SafeDK《Mobile SDKs Data Trends in the Android Market

Pricing and Bid

1. 《Pricing Models for Online Advertising: CPM vs. CPC 》Kursad Asdemir,Nanda Kumar, Varghese S. Jacob

2. 《Incentive Problems in Performance-based Online Advertising:
Cost per Click versus Cost per Action 》Yu (Jerey) Hu, Jiwoong Shin, and Zhulei Tang

Budget Smooth / Pacing/预算平滑:

DSP: 《Real Time Bid Optimization with Smooth Budget Delivery》

DSP:《Optimal budget-pacing for Real-time Bidding》

Google:《Online Allocation of Display Ads with Smooth Delivery》

LinkedIn:《Smart Pacing for Effective Online Ad Campaign Optimization》  (Slides)

反流量欺诈

Verifiable Auction for online ads

understanding Fraudulent Activities

The_State_of_Mobile_App_Install__Engagement_Fraud_Sep2016_AppsFlyer

Knowing your enemy_Understanding and detecting web Incentivizing

Advertiser networks to submit multiple bids

co-visit-fraud

Combating online fraud attacks in mobile

clickspam-sig12

ClickQualitySystems5 year in microsoft

click fraud detection on advertiser side

Apollution Attachk agaist target ads meng

12305-sec13-paper_springborn

营销数据和软件服务

《Adobe Digital Index》

2016 Q1-Global Facebook Advertising Benchmark Report

 MarTech:

Martech_adoption_benchmark_report(2018. Jan)

 

其他

McKinsey:Digital globalization: The new era of global flows 数字全球化:全球流动新纪元

 

跟多的地址:

https://github.com/wnzhang/rtb-papers